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Content Strategy

Getting the right content to the right person at the right time…and reaping the benefits.


Thinking Like A Publisher

Whether you not you want to believe it, today every business is a publisher. Customers today have greater access to information about your brand and business than ever before. Much of that information you cannot directly control, but you can plan, publish and manage your own content to your advantage. In the process you will influence the content others create about your business, and ensure potential customers have the content they need at every step of the relationship.

Put your content production into high gear and make better use of content you may already be creating. Contact us today!

Content Strategy


Why Content Strategy?

Many traditional marketing techniques are no longer as effective as they once were. In part this reflects changing consumer patterns, and the rise of new media channels, like social and mobile. Many businesses, especially those invested in traditional marketing, are having trouble adapting to the new normal. They either under produce content, or fail to provide their content to consumers when it is most needed. An appropriate content strategies can help strengthen your brand, grow your audience or customer base, drive sales and increase conversions.

Content strategy ensures your communications:

  • Reflect your core business goals
  • Are understandable and audience appropriate
  • Are useful to potential and current customers
  • Enhance your credibility
  • Are findable via search
  • Are up-to-date and factual
  • Are easily accessible
  • Are consistent across web, print, email, mobile and social


Content Strategy Services

Content Strategy
  • Build a business case for content
  • Determine your needs
  • Establish strategic goals
  • Determine publishing channels
  • Identify gaps in current content
  • Track and report on key performance indicators

Content Audits
  • Content inventories
  • Content analysis
  • Track content performance

Content Planning
  • Persona development
  • Customer interviews and surveys
  • Messaging
  • Branding
  • Topic development


Content Creation
  • Stakeholder interviews
  • Establishing workflows
  • Copywriting
  • Copyediting

Content Publishing and Distribution
  • Establishing content governance
  • Establishing workflows
  • Content management
  • Website maintenance
  • Social media management
  • Email campaign development and fulfillment

Measurement & Reporting
  • Defining key metrics
  • Tracking and reporting
  • Feedback and process improvement


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