Whether you not you want to believe it, today every business is a publisher. Customers today have greater access to information about your brand and business than ever before. Much of that information you cannot directly control, but you can plan, publish and manage your own content to your advantage. In the process you will influence the content others create about your business, and ensure potential customers have the content they need at every step of the relationship.
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Many traditional marketing techniques are no longer as effective as they once were. In part this reflects changing consumer patterns, and the rise of new media channels, like social and mobile. Many businesses, especially those invested in traditional marketing, are having trouble adapting to the new normal. They either under produce content, or fail to provide their content to consumers when it is most needed. An appropriate content strategies can help strengthen your brand, grow your audience or customer base, drive sales and increase conversions.
Content strategy ensures your communications: