Main Line Restaurant Week:
Building a great regional event from the ground up.
“Pixel Engine has been invaluable to us. Thorough, creative, and team-oriented…there are not enough words to describe their commitment to our project.”
We Start with Research
Our initial efforts focused on reviewing over 50 restaurant week event websites around the country in order to understand not only what was successful about them, but where they could be improved upon.
We also reviewed a wide variety of non-food event sites with strong online presences.
These findings informed our design process throughout the project, whether in the section of colors, how to organize restaurants, the restaurant information to display, or decisions on how and when to execute marketing of the event.
Planning & Strategy
Planning a site often starts with wireframes and other documents that provide a general sense of the needed functionality, placement of information, etc. Designing the new Main Line Restaurant Week website was no exception here.
Information architecture and wireframing helped ensure the needs of the visitor and restaurant patron were being served by the site.
Designing the Details
For creatives this is always the fun bit, however, it’s also what provides the first impression to your visitors. Main Line Restaurant Week’s orginizers at AroundMainLine.com, wanted a design that was inviting, cheerful and enticing to the general public and foodies alike.
Before the final design was completed, a pared down temporary version of the site was launched to support initial marketing efforts and create awareness.
After the final design was completed, the site development and quality control concluded, the new site launched.
One of our favorites modes of outreach is still email marketing—proven time again to be highly effective. We’ve created over 50 email campaigns for the event ranging from restaurant participation emails to kickoff party invitations.
Online Display Ads
We’ve been fortunate to work with Main Line Restaurant Week since its inception. During past events participating restaurants have served over 200,000 meals to excited area foodies and patrons, generating over $6 million in revenue. We are looking forward to many more events and great dishes yet to be conceived.